ABOUT US
Why we started Catpak
Driven by clever design and technology, Catpak was founded in order to create a lifestyle of ease so cat parents can focus on the important things: cuddling and cooing. We believe that the wellbeing of our furry family is worth investing in, because the care we give them pales in comparison to the amount of joy they bring into our lives. And simply because every cat deserves to live their best life.
Our mission
Our mission is to prioritise your cat’s wellbeing for a healthier, happier life. And a convenient and fuss-free experience for their humans. And also slow down the destruction of our planet. It’s a lot, we know.
When we started, we were doing what everyone else was doing. But we realised that something needs to change if we want to keep our planet liveable. A lot of pet waste end up in landfills or down the toilet, and we wondered if we could redirect that waste and create something useful with it instead. We love our pets, and want the best for them, so we have to take care of their homes as well.
Our values
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Innovation
30 years of mineral research went into every granule. Our attapulgite-based formula harnesses nanoscale porous structures to outperform conventional litters — naturally, without a single synthetic additive.
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Authenticity
What goes into our litter is what it says on the bag: 100% natural attapulgite mineral. No synthetic binders, no artificial fragrances, no hidden chemicals. We publish our SGS safety certifications because we have nothing to hide.
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Collaboration
We work closely with veterinary professionals, sustainability partners, and responsible mining operators to ensure every step of our supply chain — from mineral sourcing to composting — lives up to our carbon-neutral promise.
Ingredient Transparency
The Power of Attapulgite
Attapulgite is a 100% natural mineral clay with a nanoscale porous structure, offering exceptional adsorption of liquids and odors. Non-toxic and rich in beneficial minerals, it is fully biodegradable and safe for cats, humans, and the planet.
Why we chose it: No synthetic binders. No chemical additives. No artificial fragrances. Just pure, natural mineral power — mined responsibly and processed without harmful chemicals.
Our attapulgite is sourced from verified natural mineral deposits and undergoes SGS-certified safety testing before it ever touches your cat's paws.
Our Certifications & Commitments
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SGS Certified Safety
Our attapulgite cat litter undergoes rigorous SGS third-party safety testing — verifying it is free from harmful substances and safe for your cat and your household.
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100% Biodegradable
Every granule of CATPAK litter is fully biodegradable. Used litter can be composted into natural fertiliser — completing the cycle from nature back to nature.
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No Synthetic Binders
Unlike bentonite and silica gel litters, CATPAK contains zero synthetic binders, zero artificial fragrances, and zero chemical additives. What you see is what you get — pure mineral clay.
